So you’ve already come up with your fantastic business idea, have your products ready and are eager to drive sales. After a month of implementing various tips and tricks to boost your search engine rankings. Read guides on building a digital marketing strategy for your company, you still haven’t achieved the desired results. This is when you need a marketing funnel.

We often come across customers with amazing products who face difficulties in driving traffic and generating sales. They have followed various tips like incorporating catchy call-to-action statements in their advertisements, creating visually appealing websites, and producing valuable content for their readers. However, what many of these customers fail to realize is the crucial missing piece that plays a vital role in converting customers and boosting sales: a well-designed marketing funnel.

In today’s highly competitive online marketing environment, the emphasis for standing out amongst the clutter of competitors is more relevant than ever. In this article, we will be teaching you how to successfully create a marketing funnel for your business in four simple steps.

What Exactly is a Marketing Funnel?

The marketing funnel serves as a framework that outlines your customer’s journey and interaction with your company. It encompasses the entire process, starting from the initial stage of discovering your company to converting them into loyal, repeat customers. By breaking down and analyzing your company’s marketing funnel, you can pinpoint areas that require improvement throughout the customer’s journey. This enables your company to have a clearer understanding of what needs to be done at each stage of the funnel. The ultimate objective is to leverage the insights gained from the marketing funnel to achieve higher conversion rates and foster stronger brand awareness.

If you already have a rough idea of what a marketing funnel is and are in need of services such as a FREE Search Engine Optimization audit, drop an enquiry for our gurus at MarketingGuru! Our gurus at MarketingGuru would be more than happy to help your company with an audit!

The 4 Simple Elements of a Marketing Funnel

The marketing funnel is made up of 4 simple elements. They are:

• Awareness
• Interest
• Desire
• Action

These elements of a marketing funnel fall within different parts of the funnel. Marketing funnels are split into three portions, the top, the middle and the bottom of the funnel. Now that you have a clearer idea of how the funnel works, lets move on to the elements that make these funnels!

Element #1: Awareness

Awareness is a critical aspect of acquiring new customers for your business, forming the top of your marketing funnel. This stage occurs when individuals seeking solutions become aware of your company as a potential provider. There are various ways this can happen, such as through Google, YouTube, or backlinks from other sites. Emphasizing search engine optimization is essential since people often discover companies through search engines like Google. Being one of the top searches in your domain helps create user awareness.

After successfully creating awareness about your company, the next step is to convert this awareness into attention. A proven strategy is to deliver relevant and high-quality content, such as blog posts or YouTube video guides. This approach adds value for visitors to your website and showcases your expertise free of charge. Think of it as a trailer for your company’s exciting Hollywood blockbuster. At this stage, it is crucial to guide your users further down the marketing funnel by providing them with a clear call to action. This encourages them to take the next step and engage with your products or services.

Element #2: Interest

We have now reached the interest stage of the marketing funnel. Your customers have responded to your call to action and visited your website. During this stage, two crucial factors come into play. Firstly, customers will actively seek out more information about your products or services. Secondly, it is essential to keep them engaged and interested. By providing compelling and informative content, you can satisfy their curiosity and maintain their interest.

To create and keep your customers interested in your products, the key is to deliver a top-notch user experience. There are numerous ways to craft such an experience for your customers. At the very core of it, you must understand and be clear about who you are targeting and what is it that they are looking for.

When planning your website, prioritize creating an easily navigable layout for your users. Make sure that important pages for your target audience are prominently displayed to minimize bounce rates and improve accessibility. Enhance their experience by publishing relevant and informative content on your site. The goal is to capture their interest in your company’s products and services. Remember to strike a balance between being informative and making your site user-friendly and appealing to your audience.

Further ways to capture your target audience’s interest would be to create newsletters or e-books and guides. Having your target audience be interested in these value-added content could also help you in creating a lead magnet for your company. Sparking interests on a consistent basis for your target audience is particularly useful in remarketing.

Essentially, capturing of their interest will also reap additional benefits for your company such as decreasing the bounce rate of your website. Interest is an important part of the funnel because this is where you will determine whether or not your customers become potential converts.

Element #3: Desire

Your target audience desires the product you are selling and will compare it to your competitors’. But don’t just leave it at wanting; aim to make them truly feel that they need it.

Creating customer desire can be challenging. In the desire stage of the marketing funnel, customers connect your product information with their unmet needs. They seek solutions and explore alternatives to solve their problems.

As a marketer, the crucial task at this stage is to effectively demonstrate to your consumers that your product is the solution they need. To achieve this, focus on providing quality content on your website, such as video demos, blog articles, and product comparisons. Additionally, leverage case studies as a powerful tool in your arsenal to help the audience relate and understand the results your products can deliver.

The essence of content marketing to incite desire is to show and not tell. For more ideas on the kinds of content you could be delivering to cultivate desire, check out this Hubspot article on content marketing.

Element #4: Action

To ensure a seamless and coherent checkout experience for your customers, it’s important to design your website to be user-friendly and intuitive. Firstly, simplify the steps required to complete a purchase, thereby minimizing any potential friction. Use clear calls-to-action, logical navigation menus, and an intuitive layout to guide users smoothly through the checkout process. Additionally, make your website mobile-friendly, allowing customers to make purchases directly from their mobile devices without the need to switch to a desktop. Moreover, consider implementing a simple guest checkout system for users who prefer not to create an account. Furthermore, streamline the checkout process by minimizing the number of form fields. By taking these steps, you can create a smooth and coherent checkout process, enhancing the overall experience and increasing the likelihood of successful conversions as customers progress through the marketing funnel.

Once your customers have purchased your product, it is important to maintain good post-sales support and build a strong relationship with them. Sending newsletters and product updates via email is an effective way to stay connected. Since they have already gone through your marketing funnel before, it becomes easier for them to go through it again. By nurturing this connection, you can ensure ongoing customer satisfaction and loyalty.

Conclusion

This article provides insights on breaking down your marketing into sections to identify strengths and weaknesses. A well-defined marketing funnel is crucial as the framework for your marketing efforts. By the end, you’ll gain valuable insights to rethink and restructure your company’s marketing using the proven marketing funnel framework.